Creativity in advertising

It seems that no matter how much copywriters try these days, all liquid drops won't splash in anything but horses, to be more specific, 2 horses, veeery similar horses.

After being rather impressed by the out-of-the-box ad for Carpatina, it seems that it was rather more of a copy-paste ad.

I found this by chance on the author's website and I'd rather doubt that Soplica belongs to the same group Carpatina does. But who knows, anything's possible.